Money Saving Multivitamins

Currently, only one third of all Americans take a multivitamin. A study, funded by Wyeth Consumer Healthcare and conducted by The Lewin Group, to examine the current science supporting daily multivitamin use, demonstrated the cost saving measures of daily consumption of a multivitamin (especially among the age-population of 65 years and older). If older Americans took a multivitamin on a daily basis, over a 5 year period, the economy may save 3.9 billion in Medicare payments for hospitalizations and other serious illnesses, especially heart disease (hypertension, heart attacks, heart failure, and stroke). Multivitamin consumption is also predicted to reduce the costs of nursing home stays and home health care associated with pneumonia, sepsis and other infections by about $83 million.

Though the study only included cost savings for specific heart related diseases, the implications for nation-wide consumption of a daily multivitamin are infinite; including the preventive benefits as it relates to colorectal cancer, prostate cancer, diabetes and osteoporosis as well as preventing cell damage, which exposes humans to a host of other illnesses. Taking supplements with any medications should be supervised by a healthcare practitioner.

US market for Anti Aging Products

Today's mature adults control more than $7 trillion in wealth in the United States [Harvard Business Review, March 2004], or 70% of all US wealth. Further, they bring in $2 trillion in annual income and account for 50% of all discretionary spending." [Associated Press, March 7, 2004]. At the co-located Chicago Anti-Aging Exposition, more than 300 corporate booths displayed the latest technologies from the medical and biotech market aimed at improving and/or extending the human lifespan. The United States market for anti-aging products and services exceeds $45.5 billion (2004). Growing at an average annual growth rate of 9.5%, this market will reach nearly $72 billion by 2009. [Business Communications Company, Inc., February 2005.] Companies with products and services in the $7.7 billion appearance products and services market also were represented.